This is the big question set for the 2-year EFFECT project, funded by the HORIZON2020 Future and Emerging Technologies (FET) - Open Programme. Via the Internet, social media and TV channels, EFFECT is designed to bring easy-to-digest content on Future and Emerging Technologies and engage directly with the general public across Europe and beyond.
FET research is expected to carve out radically new lines of technology by the resourceful merging of advanced science and cutting edge engineering ranging from biotech and green technologies to quantum physics, robotics and new materials.
When FET visionary thinking fleshes out the way to fresh powerful applications and scientific excellence, it has to be grounded on defined technology and tangible impacts for society. EFFECT takes up this challenge by bundling FET research and engineering, and reaching out to society with content about real research outcomes in a way that will enhance public understanding and catch investors’ interest. This will thus support an open ecosystem for turning FET research public funding into real benefits for society as a whole.
Led by a multidisciplinary team from Italy, Belgium and Spain, EFFECT kicked-off on 17 January 2017 in Brussels. Together the three project partners have set out to pick the most promising FET research outcomes and will turn these into compelling stories for the general public and targeted stakeholders. A FET community will thus be formed where citizens, policy-makers and investors alike will be able to learn, engage and inspire.
ZABALA Innovation Consulting is involved in the EFFECT project, led by Youris.com, a public communication producer and distributor on European research and innovation. In particular, Youris.com is today one of most acknowledged media gateways for the European research, both over TV and the Internet, relying on a very large TV and online distribution network. The third organisation involved in the consortium is the Agenzia per la Promozione della Ricerca Europea (APRE), a non-profit research organisation upon the Italian Ministry of Research and host organization of the Italian National Contact Points for all the themes and sectors and the a hub of research and innovation within the project.
ZABALA will lead the screening process of FET funded projects to identify and select the stories that are most interesting to be communicated. ZABALA will also refine and harmonise the projects’ baseline relevant for FET and search for involvement and commitment of results’ owners, interviewing the projects. Finally, we will also organize two workshops on “Open FET to innovative and responsible future scenarios” to investigate the innovation potential resulting from on-going FET projects.