EFFECT

Effect
Project

EFFECT

Communication and Engagement in Future and Emerging Technologies

EFFECT (Communication and Engagement in Future and Emerging Technologies) aims to  enhance visibility and impact of FET research in a wide diversity of actors (researchers, industry, policy makers, civil society organizations, citizens etc.) and to stimulate debate and collaboration among multiple stakeholders through dedicated community building and public engagement activities.

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FET PROJECTS’ DATABASE
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Effect

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Project: 
EFFECT
Programme: 
HORIZON 2020
Period: 
2017-2018
Sector: 
FUTURE AND ENABLING TECHNOLOGIES (FET)
01
The Challenge: 

The EFFECT key mission will be to foster a public understanding of how research that is apparently far from reality or direct applications is actually needed to generate innovation which society will one day benefit from. The “visionary” element that is embedded in all FET projects will actually constitute a strategic driver in the deployment of the project, especially when conveying the key messages on what vision FET projects are helping to bring about.

02
Solutions: 
The EFFECT project implements an innovative and sound public communication model based on a content-centric approach. This model is relies on a mix of communication formats and distribution channels addressing multiple targets and it has been developed by merging top-down and bottom-up processes.Via the Internet, social media and TV channels, EFFECT is designed to bring easy-to-digest content on Future and Emerging Technologies and engage directly with the general public across Europe and beyond.
03
Impacts: 

Together the three project partners have set out to pick the most promising FET research outcomes and will turn these into compelling stories for the general public and targeted stakeholders. A FET community will thus be formed where citizens, policy-makers and investors alike will be able to learn, engage and inspire.

LMARTIARENA
The EFFECT public communication approach supports an open ecosystem to transform FET research public funding into real benefits and impacts for society.
Leire Martiarena
R&D CONSULTANT AND COORDINATOR OF THE EFFECT PROJECT