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The objective of RUBIZMO will be to stimulate the large-scale deployment of successful, localized and innovative business models in the food sector, bio-based value chains and eco-system services. By making new linkages among sectors, businesses, producers, consumers, and markets, RUBIZMO will create shared values among local communities and help to increase rural resilience through diversification. This deployment will foster the modernization and sustainable growth of rural economies while providing significant potential to generate jobs, to create added-value, social cohesion and resilience, and contribute to more sustainable use of human and natural resources.
RUBIZMO will directly benefit rural entrepreneurs and existing rural networks by providing improved tools and guidelines to enhance entrepreneurship in rural areas. This will support the development of innovative value chains delivering competitive products and services in rural areas and contribute to make rural communities more resilient to global economic and environmental changes. The main expected impacts of RUBIZMO will be: To develop improved tools for entrepreneurship in rural areas. To improve knowledge of business models emerging in rural areas. To increase the potential for rural economic diversification, added value and job creation in a variety of rural areas. Making rural economies and societies more resilient to global changes.To improve the delivery of ecosystem services resulting from innovative forms of valorization.